Prism Award Bewerbungen

The German Prism Award recognizes outstanding coaching offers.

The Prism Award of the International Coaching Federation Germany annually honors a particularly outstanding coaching offer in companies and organizations in German-speaking countries, which is a "beacon" for the coaching industry with tested quality, careful evaluation as well as innovation and passion by effectively supporting the corporate strategy , trains a coaching mindset among employees and managers and thus establishes a coaching culture in the company. Purely technical software programs or pure training courses are rather unsuitable for this. Nevertheless, so-called blended learning programs, in which coaching is integrated as an independent module, are certainly permitted.
The evaluation takes place in a three-stage process by an independent jury, which is bound to absolute confidentiality, made up of experts from the German-speaking coaching industry who are involved in very good coaching training at universities, are established specialist authors or media representatives in the industry, are HR professionals or are leading Prism Award winners - have built up offers.

Your coaching offer

We are looking for high-quality, well-structured and sustainable coaching offers that have particularly supported the development of your company.

These three advantages for the coaching offer and the company are achieved:

  • Contribution to the company's employer branding

  • Visibility among employees and high potentials

  • Proof of quality to management and leadership

Evaluation process

The evaluation process:
1st stage: Scoring → Shortlist
2nd stage: Interview → Finalists
3rd stage: Discussion → Prism Award winner
The awarding of the Prism Award by ICF Germany and the evaluation process is carried out by the multi-person project team under the direction of Dr. Geertje Tutschka, PCC, which is managed by the partner RELEVANT Management Consulting (Hogan Ass. Distr.) With the team around Dr. René Kusch is supported. The award process is also supported by the international ICF Prism Award team and the ICF Germany ethics committee.
The profiles of the members of the project team , the partner team and this year's jury can be found on the website
Please register first via to order the manual “Quality Management in Individual Coaching” and the Prism Gala Tickets with the participation fee.
We then need the following information and answers from you in the online form so that the jury can assess your coaching offer. You will find further and more detailed information here below and in the PDF for download than in the online form. Please do not insert more than the specified number of words in the text fields.


Fees, period, details

A fee of € 470 will be charged for the submission, which includes two tickets for the award gala including dinner. You will also receive a printed copy of the book " Quality Management in Individual Coaching ". Registration at required, filling out the questionnaire is not enough.

Coaching programs from:

  • Companies

  • Organizations / associations

Can submit:

  • Companies / organizations / associations

  • HR / HR manager

  • Coaches (for the company)

The submission will be possible using the online form from the beginning of May until July 15th, 2020. The details of the application and the evaluation process can be found on this page, which you should read carefully before applying. Please direct any questions to Dr. Geertje Tutschka .

The submission must only be provided with the contact details and otherwise largely free of personal names and data. We would like to point out that the application process complies with the requirements of the GDPR and that your data will otherwise be treated with absolute confidentiality. By submitting your application, you agree to be mentioned as an applicant, nominee and winner at the Prism Awards. All information is voluntary and not mandatory. For the assessment and evaluation, however, numbers, data and facts should be provided as far as possible.

The jury and we look forward to your participation!


What happens when?

  • Jury scoring and first ranking of candidates by mid-August

  • Short-list interviews (top five) in early September

  • Jury decision on three finalists by the end of September

  • Submission of a short presentation of the three finalists by mid-October

  • Announcement of the winners program at the Prism Award Gala on November 12th, 2020.

Application / questions

What does the jury want to know?

Since the submission deadline has expired, you can look through the complete questions in the PDF.

You can download a printable PDF to your computer with the above information

The application deadline has expired, the Prism Award 2021 is waiting for you.

Data about the organization / company

Framework data for the coaching offer

Standards and procedures

Importance for your organization (strategy)

Impact (evaluation, quality assurance)


Final Remarks

Documents for the ICF Prism Award