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Prism Award applications

The German Prism Award recognizes outstanding coaching offers.

The PRISM Award of the International Coaching Federation Germany annually honors a particularly outstanding coaching offer in companies and organizations in German-speaking countries, which is a "beacon" for the coaching industry with tested quality, careful evaluation as well as innovation and passion by effectively enhancing the corporate strategy supports, trains a coaching mindset among employees and managers and thus establishes a coaching culture in the company. Purely technical software programs or pure training courses are rather unsuitable for this. Nevertheless, so-called blended learning programs, in which coaching is integrated as an independent module, are certainly permitted.
The evaluation takes place in a three-stage process by an independent jury made up of experts from the German-speaking coaching industry, who are committed to absolute confidentiality, who are involved in very good coaching training at universities, are established specialist authors or media representatives in the industry, are or are HR professionals  in charge of building up PRISM Award winners' offers.

Your coaching offer

We are looking for high-quality, well-structured and sustainable coaching offers that have particularly supported the development of your company. 

These three advantages for the coaching offer and the company are achieved:

  • Contribution to the company's employer branding

  • Visibility among employees and high potentials

  • Proof of quality to management and leadership

Evaluation process

The evaluation process:
1st stage: Scoring → Shortlist
2nd stage: Interview → Finalists
3rd stage: Discussion → PRISM Award winner
The awarding of the PRISM Award by ICF Germany and the evaluation process are carried out by the multi-person project team under the direction of Dr. Geertje Tutschka, PCC, which is managed by the partner RELEVANT Management Consulting (Hogan Ass. Distr.) With the team around Dr. René Kusch is supported. The award process is also supported by the team of the international ICF Prism Awards and the ethics committee of ICF Germany.
The profiles of the members of the project team , the partner team and this year's jury can be found on the website .
Please register first via info [at] to order the manual “Quality Management in Individual Coaching” and the PRISM Award Gala Tickets with the participation fee.
We then need the following information and answers from you in the online form so that the jury can assess your coaching offer. You will find further and more detailed information here below and in the PDF for download than in the online form. Please do not insert more than the specified number of words in the text fields


Fees, period, details

A fee of € 470.00 is charged for the submission, which includes two tickets for the PRISM Award Gala including dinner. You will also receive a printed copy of the book " Quality Management in Individual Coaching ".


Registration at info [at] required, filling out the questionnaire is not enough.


Awards are given to coaching programs from:

  • Companies

  • Organizations / associations


Can submit:

  • Companies / organizations / associations

  • HR / HR manager

  • Coaches (for the company)


Submissions can be made using the online form from the beginning of May until July 15, 2021. The details of the application and the evaluation process can be found on this page, which you should read carefully before applying. Please direct any questions to Dr. Geertje Tutschka .


The submission is only to be provided with the contact details and otherwise largely free of personal names and data. We would like to point out that the application process complies with the requirements of the GDPR and that your data will otherwise be treated with absolute confidentiality. By applying, you agree to be mentioned as an applicant, nominee and winner in the context of the Prism Awards. All information is voluntary and not mandatory. For the assessment and evaluation, however, numbers, data and facts should be provided as far as possible.


The jury and we look forward to your participation!


What happens when?

  • Submission of all data by July 15, 2021

  • Jury scoring and first ranking of candidates by mid-August

  • Short-list interviews (top five) in early September

  • Jury decision on three finalists by the end of September

  • Submission of a short presentation of the finalists by mid-October

  • Announcement of the winners program at the PRISM Award Gala on November 11th, 2021.

Application / questions

What does the jury want to know?

Since the submission deadline has expired, you can look through the complete questions in the PDF.

Data about the organization / company

Framework data for the coaching offer

Standards and procedures

Importance for your organization (strategy)

Effect (evaluation, quality assurance)



Documents for the ICF PRISM Award

You can download a printable PDF with detailed information on your computer

The application deadline has expired, the PRISM Award 2022 is waiting for you.

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